GSMC

The Building Industry Association of Southern California, Inc. (BIASC) Greater Sales and Marketing Council (GSMC) has completed a series of insightful Lunch and Learns this month at Playa Vista in Los Angeles, Westridge at Canyon Hills in Lake Elsinore, and Parasol Park at Great Park Neighborhoods in Irvine.

On April 12th, GSMC had their first of three Lunch and Learns at Playa Vista. The BIASC council toured the Brookfield Residential populated neighborhood after learning about the forward-thinking, game changing-changing community concept back in the 90’s that is thriving today as it nears completion.

The group learned about how it all began, where it is today, and why Bloomberg News, The Hollywood Reporter, and the LA Times are talking about Playa Vista. They also learned more about density, community connection, walkability, and the amenities that are associated with the neighborhood. BIA members were able to view the innovative home designs that are attracting tech and creative workers at the “Jewel,” “Cleo,” and “Mason” model homes.

GSMC’s second Lunch and Learn on April 19th was at Westridge at Canyon Hills in Lake Elsinore. The council toured the miles of rolling hills of the next great village of Canyon Hills, one of the preeminent master planned communities in the inland Empire, to view the “Overlook,” “Vantage,” “Aura,” “Starling,” and “Viewpoint” model homes.

The Lunch and Learn covered the Pardee Homes’ beginning stages and the growth of the community, how they overcame challenges and obstacles, the creative process and finding inspirations, and why Canyon Hills is the ideal living destination.

The final lunch and Learn took place on April 26th at Parasol Park at Great Park Neighborhoods in Irvine by FivePoint. GSMC members toured the scenic low maintenance neighborhood of high-style homes that connects neighbors through parks, pools, trails, and friendly atmosphere.

Event attendees were able to view “Amethyst” from The New Home Company, “Carlisle” and “Sterling” from TRI Pointe Homes, “Celadon” from William Lyon Homes, “Jade” from Pulte Homes, “Julep” from Shea Homes, and “Lanterns,” “Obsidian,” “Sommerset,” and “Windchime” from Lennar.

They learned about the overall vision of Parasol Park with Tom Martin from FivePoint, the inspiration behind the architectural style and design from David Ko with Angeleno Architects, and how installing green houses brings the community together with Meg Hiesinger, Ph.D. from The Ecology Center.

GSMC would like to thank Florentine Creative, Wolff Horticulture, and Chameleon Design for sponsoring the event series.

About Greater Sales & Marketing Council (GSMC):

The Greater Sales & Marketing Council’s mission is to deliver greater reward, greater benefits and greater return to our members throughout Southern California by providing a forum for Membership, Education, Networking, Recognition, Sponsorship and Mentoring. For more information about GSMC including upcoming events and how to join, please email Councils Manager, Amy Cisneros at acisneros@biasc.org or call her office at 949-777-3855. GreaterSMC.com

About the Building Industry Association of Southern California, Inc. (BIASC):

BIASC is a full-service organization providing legislative advocacy, educational programming, labor relations, networking, and community relations. The association objective is to promote a positive business environment for the building industry. BIASC.org

The best in homebuilding shined this Saturday, September 10th at the Greater Sales & Marketing Council’s 2016 SoCal Awards. Six industry professionals spent 4 days judging nearly 500 incredible entries of over 40 building professionals and visiting 15 communities traveling 558 miles.

One of the winning projects came from Danielian Associates Architecture + Planning and COE Architecture, titled The Residences at Westgate in downtown Pasadena. The project was announced the winner out of six finalists in its category, including Alterra at La Floresta by Van Daele Homes and Bassenian Lagoni; Avanti by The New Home Company and Robert Hidey Architects; Mason at Playa Vista by Brookfield Residential and KTGY Architecture; Modera Glendale by Mill Creek Residential Trust and KTGY Architecture; and Vireo at Esencia by William Lyon Homes and Mark Scheurer Architect.

“We are extremely proud of the entire project team and ecstatic to have this project recognized by the building community.  This year’s finalists in the Multifamily Architecture category represented a literal who’s who of our industry’s best and we are honored to be included among them,” said John Danielian, AIA, Principal at Danielian Associates.  “Our firm takes great pride in working collaboratively to develop design solutions that support successful projects and enable our clients to achieve and exceed their goals.  The Residences at Westgate is a great story and a true testament to our firm’s guiding principles and core values.”

The Residences at Westgate includes 88 units ranging from studios up to two bedroom units with lofts; a rooftop lounge with entertainment wall and demonstration kitchen; fitness center; private courtyard BBQ spaces; and approximately 16,500 SF of ground floor retail and restaurant space.

Building Industry Association of Southern California, Inc. (BIASC) members, and building industry professionals from Pasadena, Palm Springs, San Diego, Encinitas, San Juan Capistrano, Irvine, Newport Beach, Lake Forest, in 53 categories have been chosen as finalist to represent the greatest building industry professionals that Southern California has to offer.

Click the link here in order to see the rest of the winners for the 2016 SoCal Awards that were presented at the awards gala at the Disneyland Hotel – Grand Ballroom.

The best in homebuilding will shine on Saturday, September 10th at the Greater Sales & Marketing Council’s 2016 SoCal Awards. Six industry professionals spent 4 days judging nearly 500 incredible entries of over 40 building professionals and visiting 15 communities traveling 558 miles.

One of the many amazing entries that have been selected as finalists for the awards was Irvine’s first Art Deco-inspired residential architecture design, Harper at Beacon Park, by Lennar, Danielian Associates Architecture + Planning, and Ambrosia Interior Design.

The design combines single family detached living at an entry-level price point.  Bold, contemporary style with open floor plans allow ample room for entertaining or for growing families while creative use of indoor / outdoor living spaces create a seamless transition between the two, making interior living areas feel bigger while maximizing the outdoor space in these motor court homes. 

Another design selected as a finalist for Best Architectural Design for a Multi-Family Community, titled Residences at Westgate, comes from Equity Residential, Danielian Associates Architecture + Planning, and Style Interior Design. The design paid tribute to the site’s historic automotive significance and mid-century modern architecture. The Residences at Westgate includes 88 units, a lavish amenities package with roof-top terrace, and approximately 16,500 SF of ground floor retail and restaurant space along Green Street.

Building Industry Association of Southern California, Inc. (BIASC) members, and building industry professionals from Pasadena, Palm Springs, San Diego, Encinitas, San Juan Capistrano, Irvine, Newport Beach, Lake Forest, in 53 categories have been chosen as finalist to represent the greatest building industry professionals that Southern California has to offer.

Click the link here in order to see the rest of the finalists for the 2016 SoCal Awards. The winners for each category will presented at the awards gala on Saturday, September 10th at the Disneyland Hotel – Grand Ballroom.

For more information contact Lisa Parrish by phone at 909-987-2758 or by email at lparrish@thenationals.com.